Denison Yachting—From Sea to Story: The World of FRANK
A small, intentional team of strategists, designers, and thinkers who believe the best brands feel like they were made by people who actually care.
Building brand reach + creating lifestyle context
meQuilibrium had established itself as an enterprise SaaS solution in the workplace wellness category, but faced significant business challenges that limited their growth potential and market impact.
Trapped in the crowded “wellness solution” category — perceived as just another digital wellness tool rather than a transformative resilience platform.
Struggled to effectively communicate the science-backed, predictive power of their platform and its direct impact on organizational performance.
Needed to distinguish themselves from traditional EAP solutions that offered surface-level interventions without scientific depth.
Uncharted Perspectives on Travel, Art, and Sea
Published twice a year, FRANK is the result of a close and collaborative partnership with Denison. Together, we bring the magazine to life with bold visuals, captivating photography, and a tone that’s equal parts witty and informed.
Where yachting meets culture and curiosity
Each issue is designed to feel as adventurous and expressive as the yachting lifestyle itself, inviting readers to immerse themselves in stories that are as entertaining as they are visually stunning.
