For a brand turning profits into ocean protection, every product matters. We designed and manufactured accessories that held up to the standard—sustainable materials, thoughtful construction, built to last.
Client
Line in the Sand
Year
2021-25
Role
Lead Agency
Services
Product Design, Product Manufacturing
The Work
When 'stay out of the sun' isn't an option, you build a better solution.
When Line in the Sand founder Lynne O’Brien was told by her oncologist to stay out of the sun, she said “to hell with that” and created some of the world’s first purpose-made UPF waterwear. Her swim leggings and full-sleeve swim dresses were a reimagination of a fashion segment; built around the idea that women could be comfortable and stylish on the water while remaining protected from the sun. Lynne never took the easy route, choosing to use well-paid labor and the best sustainable materials – even in the middle of the pandemic when it looked like the fabric might never arrive from Italy. Oh, and by the way, 100% of Line in the Sand’s profits are donated to ocean related charities. Can it get any better than that?!