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# Part Human

A human-centered brand strategy and creative agency

## Sitemaps

- [XML Sitemap](https://parthuman.co/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Capabilities](https://parthuman.co/capabilities/) - Boring people get bored Collide. Connect. Create. The Human Advantage in Brand Building Situational capabilities Across each client in our portfolio there's a common thread: We help businesses navigate moments of change head on We don't just react to change—we help you harness it as a catalyst for growth. By creating deliberate tension between where
- [There's Always a Gorilla in the Room. It's time to give it a seat at the table.](https://parthuman.co/theres-always-a-gorilla-in-the-room-its-time-to-give-it-a-seat-at-the-table/) - The truest thing about any human — or any brand — is the context underneath. Connection only happens when someone's honest enough to surface it and give it a chair.
- [Cannes Just Proved Our Whole Thesis](https://parthuman.co/cannes-just-proved-our-whole-thesis/) - The machines weren't invited this year. Here's the tape.
- [What being "Human" has to mean for Brands](https://parthuman.co/what-being-human-has-to-mean-for-brands/) - The word is doing a lot of cosmetic work right now. The version that actually does the work has three working parts, none of which fit in a spreadsheet.
- [We are Part Human.](https://parthuman.co/we-are-part-human/) - A brand and creative agency for businesses bold enough to be honest in a world that’s forgotten how.

## Pages

- [Home PH](https://parthuman.co/) - The algorithm made you efficient. It also made you invisible. Part Human is a brand agency for businesses bold enough to be honest in a world that's forgotten how.
- [About](https://parthuman.co/about/) - A little bit about us Curiosity feeds our work. The pathological kind that ruins dinner parties and destroys perfectly good weekends because you can't stop debating what makes pepperoni curl on a pizza or if crows remember specific human faces for years. We've traveled, built things with our hands, studied whatever fascinates us: cultural anthropology,
- [Proof of Life](https://parthuman.co/proof-of-life/) - The Part Human Newsletter Proof of Life is our space to think out loud. The patterns, the misses, the breakthroughs, the rants. The brand stuff most agencies are too polite to say. If you build brands, lead them, or care about how they get built, we made this for you. Subscribe and we’ll send the
- [Contact](https://parthuman.co/contact/) - Contact Us: Let's Talk Shop We’re not here to waste time. If you’ve got a problem that’s eating you alive, and you’re done with surface-level solutions, let’s talk. We live for the deep dive, the tough conversation, and turning complexity into breakthrough thinking.Address:P.O. Box 5185Andover, Massachusetts01810New Business Inquiries:Pete AndrewsHead of Companypete[dot]andrews@parthuman.co Name Company Name Phone
- [Michael Lennon](https://parthuman.co/about/michael-lennon/) - MichaelLennon Head of Operations I like to debate. Not in an angry or aggressive way, and typically not about anything of particular consequence. I prefer silly, obscure, semantic, and nuanced debate. A meat salad my friend had in Germany started a 30-year debate about what constitutes a salad, a concept that is challenged often, most
- [Human Response](https://parthuman.co/human-response/) - what the algorithm killed: Human Response™ Real behavior. Real feeling. Real choice—not engagement theater, not conversion-optimized Stockholm syndrome. What’s left when you build for humans instead of feeding the algorithm’s insatiable need for predictable patterns. Why build for the response? Because conversions don't compound. Connection does. Human Response™ creates customers who stay, not just transactions.
- [What We Do](https://parthuman.co/what-we-do/) - what we do Human-Centered Brand Strategy and Creative We create brands built on actual human behavior, based on how people think, decide, and choose. It’s what creates lasting customer relationships, not fleeting conversions. who we work with Three types of companies hire us. 01 Challengers You’re creating a market nobody sees yet. Your product works.
- [Peter Andrews](https://parthuman.co/about/peter-andrews/) - PeterAndrews Head of Company Everything makes better sense with context. So here's mine. From an early age, I was a kid who wanted to live life from a thousand and one places, always driven by a need to know more. I would deconstruct things and put them back together — never in one piece, but
- [Jill Hawkins](https://parthuman.co/about/jill-hawkins/) - Jill Hawkins Head of Design Visual aesthetics are my love language For nearly two decades, I’ve shaped brands within fast-paced agency environments, evolving my practice between strategic thinking and visual craft. I’m drawn to the tension between concept and execution, where clarity and detail turn thinking into something real. As Head of Design at Part
- [Dan Allard](https://parthuman.co/about/dan-allard/) - DanAllard Head of Growth + Revenue Lorem Ipsum Dolor Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed eu vestibulum dolor. Proin nec hendrerit lorem. Aliquam scelerisque et ipsum nec commodo. Suspendisse semper faucibus pretium. Cras justo elit, bibendum quis auctor vitae, dignissim a libero. Ut ut lacus sapien. Curabitur pharetra sagittis tempus. Donec consequat
- [Revenue Growth Map](https://parthuman.co/revenue-growth-map/) - Make Brands Work Harder — We are a no bullshit modern agency of curious humans who bridge business strategy and brand thinking.
- [Ignition Companion](https://parthuman.co/igntion-companion/) - Make Brands Work Harder — We are a no bullshit modern agency of curious humans who bridge business strategy and brand thinking.
- [Home](https://parthuman.co/home/) - Make Brands Work Harder — We are a no bullshit modern agency of curious humans who bridge business strategy and brand thinking.
- [System Build Companion](https://parthuman.co/system-build-companion/) - Make Brands Work Harder — We are a no bullshit modern agency of curious humans who bridge business strategy and brand thinking.

## My Templates

- [Elementor Footer #3952](https://parthuman.co/?elementor_library=elementor-footer-3952) - Content area
- [Primary Header](https://parthuman.co/?elementor_library=elementor-header-4273) - Content area
- [Proof of Life — Page](https://parthuman.co/?elementor_library=proof-of-life-page-2) - The Part Human Newsletter Proof of Life Proof of Life is our space to think out loud. The patterns, the misses, the breakthroughs, the rants. The brand stuff most agencies are too polite to say. If you build brands, lead them, or care about how they get built, we made this for you. Subscribe and
- [Footer — Newsletter Subscribe](https://parthuman.co/?elementor_library=footer-newsletter-subscribe) - Email Submit
- [Proof of Life — Page](https://parthuman.co/?elementor_library=proof-of-life-page) - The Part Human Newsletter Proof of Life Proof of Life is our space to think out loud. The patterns, the misses, the breakthroughs, the rants. The brand stuff most agencies are too polite to say. If you build brands, lead them, or care about how they get built, we made this for you. Subscribe and
- [Elementor Error 404 #5899](https://parthuman.co/?elementor_library=elementor-error-404-5899) - Error 404 — page not found. 404 We lost the thread. The page you’re after either moved, got renamed, or never made it past the cutting-room floor. Honest mistake — here’s the way back. Back to homeSee the workSay hello
- [404 — Page Not Found](https://parthuman.co/?elementor_library=404-page-not-found-2) - Part Human Status: lost Error 404 — page not found. 404 We lost the thread. The page you’re after either moved, got renamed, or never made it past the cutting-room floor. Honest mistake — here’s the way back. Back to homeSee the workSay hello Found a broken link? Let us know — we’ll fix it.
- [404 — Page Not Found](https://parthuman.co/?elementor_library=404-page-not-found) - Part Human Status: lost Error 404 — page not found. 404 We lost the thread. The page you're after either moved, got renamed, or never made it past the cutting-room floor. Honest mistake — here's the way back. Back to home See the work Say hello Found a broken link? Let us know — we'll fix
- [Elementor Single Post #6500](https://parthuman.co/?elementor_library=elementor-single-post-6500) - Elementor Single Post #6500 earls March 10, 2026 Nothing interesting lives on the surface. I’m not one for small talk. How’s the weather? Keeping busy? How’s your meal, everything good? Big plans for the weekend? These questions annoy me. Simply not questions I’m concerned with. They’re lazy. Conversation is more interesting when you ask weird
- [FRANK Case II](https://parthuman.co/?elementor_library=frank-case-ii) - FRANK Case II FRANK Case II—From Sea to Story: The World of FRANK A small, intentional team of strategists, designers, and thinkers who believe the best brands feel like they were made by people who actually care. Client FRANK Case II Year 2021-Present Role Lead Agency Services The Challenge Building brand reach + creating lifestyle
- [SSB Case](https://parthuman.co/?elementor_library=ssb-case) - SSB Case From local roots to regional recognition Great beer gets people in the door once. A brand they believe in brings them back and tells their friends. We built the identity, labels, and creative system that turned local devotion into regional recognition. Client SSB Case Year 2021-Present Role Lead Agency Services The Work Expansion
- [LITS Case](https://parthuman.co/?elementor_library=lits-case) - LITS Case Making Waves For a brand turning profits into ocean protection, every product matters. We designed and manufactured accessories that held up to the standard—sustainable materials, thoughtful construction, built to last. Client LITS Case Year 2021-25 Role Lead Agency Services The Work When 'stay out of the sun' isn't an option, you build a
- [Soul Objective Case](https://parthuman.co/?elementor_library=soul-objective-case) - Soul Objective Case Good people create great companies We helped Soul Objective find their edge—turning good intentions about culture into a bold framework that actually moves the needle for ambitious founders. Client Soul Objective Case Year 2025 Role Lead Agency Services The Challenge Scale up, brand build, market recognition, sales Four friends with exceptional brewing
- [High Minded Case](https://parthuman.co/?elementor_library=high-minded-case) - High Minded Case Brewed in History Client High Minded Case Year 2025 Role Lead Agency Services
- [Chattermark Case](https://parthuman.co/?elementor_library=chattermark-case) - Chattermark Case Mark Your Moment Chattermark: the radio call to push signal through a jammed channel. From a veteran-founded Boston distillery with no name on the bottle to a grain-to-glass whiskey house with its own signal. Strategy, identity, and packaging built from scratch. Client Chattermark Case Year 2021 Role Lead Agency Services
- [Wither Case](https://parthuman.co/?elementor_library=wither-case) - Wither Case First we wither, then we rise. From a single natural mood and stress formula to a complete brand system — strategy, identity, packaging, and five sub-brand SKUs, built across sixteen months. Client Wither Case Year 2023-2024 Role Lead Agency Services Brand identity — primary logo application The build For The Everyday Person Most
- [Minimal Portfolio Card](https://parthuman.co/?elementor_library=minimal-portfolio-card-2) - Minimal Portfolio Card View Project Minimal Portfolio Card
- [Work — Portfolio Archive](https://parthuman.co/?elementor_library=elementor-archive-7424) - Our Work Created using both sides of our brains Featured Case Studies Wither + Rise Category Challenger Wither + Rise View Project Boston Boatworks Established Player Boston Boatworks View Project meQuilibrium Category Challenger meQuilibrium View Project Praxis Scale-Up Praxis View Project All Projects AllBrand StrategyDigitalExperienceGTMIdentityMarket EntryNamingPackagingPrintProductResearchSegmentation Chattermark Distillers View Project Chattermark Distillers Identity + Packaging
- [Gap Closer Section](https://parthuman.co/?elementor_library=gap-closer-section) - Human truth shows you the gap. Part Human closes it. When you know where emotion and logic work together in actual moments, you can build for Human Response™—creative that doesn’t just reach people, but moves them. Our work becomes precise. Everything we create is built for the specific intersection of feeling and thinking that drives
- [Human Response — Drivers (Light)](https://parthuman.co/?elementor_library=human-response-drivers-light) - this is what the data misses The real drivers don’t show up in a funnel. 01 Context the cheap option isn’t about price You avoid it because buying cheap tells people you’re cheap — and you’re not ready to be that person yet. 02 Memory you can get good coffee anywhere But you go out
- [Boatworks Case Study](https://parthuman.co/?elementor_library=boatworks-case-study-2) - Boatworks Case Study Anytime, Anywhere. From twenty-five years of building under another name to a brand that could carry its own. A full-system rebrand built end to end.e. Client Boatworks Case Study Year 2014, 2020-22 Role Lead Agency Services Brand identity — primary logo application The identity Built to be felt — not just specced.
- [Case Study — The Record](https://parthuman.co/?elementor_library=case-study-the-record) - The record What we built outlived the company that asked us to build it. 01 A first identity in twenty-five years. Position, manifesto, voice, and a visual system that belonged to them alone. 02 Complete launch system delivered. Logo and lockups, color and type, website, photography direction, dealer collateral, sales kit, brand guidelines. 03 A
- [Previous / Next ( Projects )](https://parthuman.co/?elementor_library=previous-next-projects)
- [Praxis Case](https://parthuman.co/?elementor_library=praxis-case) - Praxis Case From stealth to breakthrough From stealth to the eve of commercialization — seven years of brand, strategy, and communications that never broke stride. Client Praxis Case Year 2014, 2020-22 Role Lead Agency Services Brand identity — primary logo application The identity Built to last the distance — not just the announcement The Praxis
- [Services — Capabilities](https://parthuman.co/?elementor_library=services-capabilities) - capabilities Every lever we pull on. No two engagements look the same. These are the tactical disciplines we draw from — combined however the work demands. Research + Planning Intake & Onboarding DrillsDeep DiscoveryWorkshopsDesign Thinking ExercisesBrand + Persona ConsultingUser Journey MappingCentrality + Distinctiveness MappingCompetitive AuditingMVP Planning Strategy + Insights Brand PositioningBrand MessagingProduct Strategy + PositioningMarket
- [Services — How We Engage](https://parthuman.co/?elementor_library=services-how-we-engage) - how we engage Five ways in. Every engagement is shaped to the work, not the other way around. These are the shapes most often hire us in. Foundation $25K–$50K · 2–3 months Strategic groundwork. For businesses that need clarity on positioning and messaging before anything else. We figure out what you stand for and how
- [Services — What We Build](https://parthuman.co/?elementor_library=services-what-we-build) - what we build “Strategy without humanity is just a spreadsheet, and design without strategy is just decoration.” 01 Strategic Foundation Most businesses don’t realize how disconnected their brand is from reality until someone shows them. You came here for a rebrand or a website. But if your positioning doesn’t defend your pricing, if your value
- [Services — Who We Work With](https://parthuman.co/?elementor_library=services-who-we-work-with) - who we work with Three types of companies hire us. 01 Challengers You’re creating a market nobody sees yet. Your product works. Your business model is proven. But your brand sounds like every other startup because you borrowed positioning from competitors who don’t actually compete with you. You need a brand that matches your ambition.
- [Instinct Values](https://parthuman.co/?elementor_library=instinct-values) - That instinct shows up in the work: Curiosity over assumptions. Deconstruct things to see how they actually work, not how they’re supposed to. Patterns across domains. Culture, politics, art, human behavior — everything connects if you know where to look. Observation over asking. People say one thing and do another. We watch what they do.
- [Kind of People We Are — Section](https://parthuman.co/?elementor_library=kind-of-people-we-are-section) - The kind of people we are That's not just us — it's the kind of people we look for. Pattern matchers in a world of checklist followers. People who get restless with surface answers and see connections between disparate things — a street protest, a market shift, why body language contradicts words. Some learned it
- [Hero Descrip](https://parthuman.co/?elementor_library=hero-descrip) - It’s what happens when brands get it right. An actual reaction. Not a manufactured engagement shoved down our throats. A real reaction—something felt.
- [Team Grid](https://parthuman.co/?elementor_library=team-grid) - Pete Andrews Founder & Head of Company Fifteen years building brands from inside and outside agencies. Believes strategy without humanity is just a spreadsheet. Jill Hawkins Head of Design Designs with empathy and an editor’s eye. Leads identity work and translates strategy into systems that feel inevitable. Sam Rivera Strategy Director Turns messy category noise
- [Default Kit](https://parthuman.co/?elementor_library=default-kit)
- [Bio Section](https://parthuman.co/?elementor_library=bio-section) - I think everything makes more sense with context. So here's mine. From an early age, I was a kid who wanted to live life from a thousand and one places, always driven by a need to know more. I would deconstruct things and put them back together — never in one piece, but always slightly
- [Human Response Bridge — Building for This](https://parthuman.co/?elementor_library=human-response-bridge-building-for-this) - Building for this isn’t complicated. It’s just different. Every business—challenger, scale-up, or established player—can build brands on human truth instead of demographic fiction. You just need the right approach.
- [Human Response CS Cope Diem](https://parthuman.co/?elementor_library=human-response-cs-cope-diem) - in practice 01 / 04 CD Image / Video Placeholder Cope Diem — Supplements From “health-conscious” tohuman truth. The category was full of brands talking to an aspirational version of their customer. We built for the stressed parent, the exhausted professional — the person who needs to cope, not optimize. One campaign repositioning unlocked an
- [HRM — Movement 1](https://parthuman.co/?elementor_library=hrm-movement-1) - The opportunity most brands keep missing. The stated reason is never the real one. The cheap option isn’t about price. You avoid it because buying cheap feels like admitting something — and you don’t want to deal with the mess when it breaks. The coffee isn’t about coffee. You pay more because the barista remembered
- [Human Response Dark Sections](https://parthuman.co/?elementor_library=human-response-dark-sections) - 02 The decision happens before the decision. By the time someone is evaluating your brand logically — comparing features, justifying price, assessing fit — they’ve already decided emotionally. You’re not winning at the evaluation stage. You’re winning or losing before it starts. 03 Your best customers didn’t choose you rationally. They felt something first. Trusted
- [Human Response M4](https://parthuman.co/?elementor_library=human-response-m4) - The formula is simple. The execution isn’t. Human Response™ Emotion + Logic = Action. Every decision moves through the same architecture. Emotion runs first — fast, below awareness, colouring everything that follows. Logic enters downstream, evaluates on an already-tilted canvas, and produces a choice that feels reasoned. Emotion+ The unconscious appraisal that colours everything before
- [Plutchik Legend — Dark](https://parthuman.co/?elementor_library=plutchik-legend-dark) - Primary Emotion Joy EcstasyIntense JoyPrimary SerenityMild ↔ Sadness Primary Emotion Trust AdmirationIntense TrustPrimary AcceptanceMild ↔ Disgust Primary Emotion Fear TerrorIntense FearPrimary ApprehensionMild ↔ Anger Primary Emotion Surprise AmazementIntense SurprisePrimary DistractionMild ↔ Anticipation Primary Emotion Sadness GriefIntense SadnessPrimary PensivenessMild ↔ Joy Primary Emotion Disgust LoathingIntense DisgustPrimary BoredomMild ↔ Trust Primary Emotion Anger RageIntense AngerPrimary AnnoyanceMild ↔
- [Plutchik Legend — Light](https://parthuman.co/?elementor_library=plutchik-legend-light) - Primary Emotion Joy EcstasyIntense JoyPrimary SerenityMild ↔ Sadness Primary Emotion Trust AdmirationIntense TrustPrimary AcceptanceMild ↔ Disgust Primary Emotion Fear TerrorIntense FearPrimary ApprehensionMild ↔ Anger Primary Emotion Surprise AmazementIntense SurprisePrimary DistractionMild ↔ Anticipation Primary Emotion Sadness GriefIntense SadnessPrimary PensivenessMild ↔ Joy Primary Emotion Disgust LoathingIntense DisgustPrimary BoredomMild ↔ Trust Primary Emotion Anger RageIntense AngerPrimary AnnoyanceMild ↔
- [HRM — The Gap Section](https://parthuman.co/?elementor_library=hrm-the-gap-section) - Most brands are too busy optimizing to get close enough to find out. they think “Age ranges. Income brackets. Personas built from survey data.” the truth You’re searching “how to focus when exhausted” at 11pm because your toddler won’t sleep. they think “The 4.8-star rating drives decisions.” the truth You buy the expensive coffee because
- [About Us Color Cycler Header](https://parthuman.co/?elementor_library=about-us-color-cycler-header) - About Us Color Cycler Header Strategy that moves people. We don’t decorate — we solve. Every brand decision starts with a human truth, and every solution is designed to be felt before it’s understood.
- [Human Response™ Methodology](https://parthuman.co/?elementor_library=human-response-methodology-2) - a methodology HumanResponse™ The gap between how people actually decide and how brands think they decide is costing you millions. We ask “What would genuinely surprise a real person?” instead of “What do the metrics say?” 02 Trust Intuition Over Data Worship The most valuable insights live in the spaces between data points — the
- [About + Work Header Templates ( Fader )](https://parthuman.co/?elementor_library=about-work-header-templates-fader) - About + Work Header Templates ( Fader ) Strategy that moves people. We don’t decorate — we solve. Every brand decision starts with a human truth, and every solution is designed to be felt before it’s understood.
- [Work Page — Hero](https://parthuman.co/?elementor_library=work-page-hero) - Work Page — Hero Our Work Strategy, design, and digital experiences for brands that mean it.
- [Archive — Jetpack Portfolio (Work Page)](https://parthuman.co/?elementor_library=archive-jetpack-portfolio-work-page) - Home/Work Our Work Strategy, design, and digital experiences for brands that mean it. AllApparel DesignBrand AnthemsBrand GuidelinesBrand IdentityBrand ManagementBrand PositioningBrand Story DevelopmentBrandingCentrality and Distinctiveness MappingCompetitive Analysis and AuditCopywritingDigital and Brand StrategyFeatured Case StudiesFeatured Case Studies ( Secondary )Graphic Packaging DesignJourney MappingLabel DesignLogo DesignMarketing DesignMessaging and MarketingMotion DesignPackagingProduct Research and Manufacturing DetailPublication DesignRebrandRetailUser Personas and Empathy
- [Case Study ( Full )](https://parthuman.co/?elementor_library=case-study-full) - Case Study ( Full ) Resilience reimagined meQuilibrium represents a groundbreaking approach to workplace resilience, transforming from a traditional enterprise SaaS product to a comprehensive platform that fundamentally reimagines how organizations support their most critical asset—their people. Client Case Study ( Full ) Year 2014, 2020-22 Role Lead Agency Services Brand identity — primary logo
- [Footer Bar](https://parthuman.co/?elementor_library=footer-bar-2) - PART HUMAN About Us Our Work Human Response What We Do Contact Capabilities © 2026 Part Human. All rights reserved.
- [Text List Portfolio](https://parthuman.co/?elementor_library=text-list-portfolio) - 01 Chattermark Distillers Brand Anthems 02 High Minded Brewing Brand Anthems 03 Denison Yachting Apparel Design 04 Wither + Rise Brand Identity 05 Boston Boatworks Apparel Design 06 meQuilibrium Brand Anthems
- [Filmstrip Portfolio](https://parthuman.co/?elementor_library=filmstrip-portfolio) - Wither + Rise View Project Wither + Rise Category Challenger Boston Boatworks View Project Boston Boatworks Established Player meQuilibrium View Project meQuilibrium Category Challenger Praxis View Project Praxis Scale-Up
- [Human Response™ Methodology](https://parthuman.co/?elementor_library=human-response-methodology) - Human Response™ Most Brands Optimize for Algorithms. We Build for Humans. Human Response™ is how we create brands that move people. our philosophy The Philosophy Behind Every Decision We Make. People make decisions based on what makes sense AND what feels right — simultaneously. Both emotional and logical. Most brands try to optimize that complexity
- [Clip-Path Image Reveal](https://parthuman.co/?elementor_library=clip-path-image-reveal) - Where strategy meets craft
- [For the Bold ( Old Tempalte )](https://parthuman.co/?elementor_library=for-the-bold-old-tempalte) - Who We Work With For the bold, by the bold. We’re selective about our partnerships—and that’s a mutual endeavour. From category-defining startups to established players tired of playing it safe, we partner with teams who understand that meaningful connection requires uncommon thinking. These relationships work because both sides refuse to accept the expected. Each logo
- [About / Story — Human Response](https://parthuman.co/?elementor_library=about-story-human-response) - the studio We believe in creative honesty. "Strategy without soul is just a spreadsheet." Part Human is a human-centered brand strategy and creative agency for businesses bold enough to be honest in a world that’s forgotten how. We build brands that connect on a deeply human level — brands that feel like they were made
- [Audience Cards — Who We Work With](https://parthuman.co/?elementor_library=audience-cards-who-we-work-with) - who we work with Leaders who refuse to follow. 01 Challengers Tired of asking permission — creating markets nobody sees yet. You might recognize this Creating a new categoryFirst-mover positioningYour investors just used the word ‘brand’ for the first time 02 Scale-ups Outgrowing their origin story — ready to compete at the next level. You
- [Filter Portfolio Grid](https://parthuman.co/?elementor_library=filter-portfolio-grid) - Filter Portfolio Grid View Project Filter Portfolio Grid
- [Filterable Portfolio Card](https://parthuman.co/?elementor_library=filterable-portfolio-card-2) - Filterable Portfolio Card View Project Filterable Portfolio Card
- [Elementor Loop Item #6967](https://parthuman.co/?elementor_library=elementor-loop-item-5)
- [FRANK Case Template](https://parthuman.co/?elementor_library=frank-case-template) - FRANK Case Template FRANK Case Template—From Sea to Story: The World of FRANK A small, intentional team of strategists, designers, and thinkers who believe the best brands feel like they were made by people who actually care. Client FRANK Case Template Year 2021-Present Role Lead Agency Services The Challenge Building brand reach + creating lifestyle
- [Interior Hero — Editorial](https://parthuman.co/?elementor_library=interior-hero-editorial-3) - Interior Hero — Editorial The humans behind the brand. A small, intentional team of strategists, designers, and thinkers who believe the best brands feel like they were made by people who actually care.
- [meQ Case Study Template](https://parthuman.co/?elementor_library=meq-case-study-template) - meQ Case Study Template Resilience reimagined meQuilibrium represents a groundbreaking approach to workplace resilience, transforming from a traditional enterprise SaaS product to a comprehensive platform that fundamentally reimagines how organizations support their most critical asset—their people. Client meQ Case Study Template Year 2024 Role Lead Agency Services Brand identity — primary logo application The identity
- [Project Credits](https://parthuman.co/?elementor_library=project-credits) - Client Project Credits Year 2024 Role Lead Agency Services
- [Interior Hero — Typographic](https://parthuman.co/?elementor_library=interior-hero-typographic) - Capabilities Strategy that moves people. We don’t decorate — we solve. Every brand decision starts with a human truth, and every solution is designed to be felt before it’s understood.
- [Interior Hero — Editorial](https://parthuman.co/?elementor_library=interior-hero-editorial-2) - Interior Hero — Editorial The humans behind the brand. A small, intentional team of strategists, designers, and thinkers who believe the best brands feel like they were made by people who actually care.
- [Interior Hero — Typographic](https://parthuman.co/?elementor_library=interior-hero-typographic-2) - Capabilities Strategy that moves people. We don’t decorate — we solve. Every brand decision starts with a human truth, and every solution is designed to be felt before it’s understood.
- [Interior Hero — Editorial](https://parthuman.co/?elementor_library=interior-hero-editorial) - Interior Hero — Editorial The humans behind the brand. A small, intentional team of strategists, designers, and thinkers who believe the best brands feel like they were made by people who actually care.
- [Scroll Portfolio Card](https://parthuman.co/?elementor_library=scroll-portfolio-card) - Scroll Portfolio Card View Project Scroll Portfolio Card
- [Case Study Flow](https://parthuman.co/?elementor_library=case-study-flow) - Brand strategy / Identity / Digital Resilience reimagined: transforming performance through strategic branding meQuilibrium represents a groundbreaking approach to workplace resilience, transforming from a traditional enterprise SaaS product to a comprehensive platform that fundamentally reimagines how organizations support their most critical asset—their people. Client Case Study Flow Year 2024 Role Lead agency Services
- [CTA](https://parthuman.co/?elementor_library=cta) - ready? LET'S BUILD SOMETHING THAT MATTERS. Start a Conversation
- [Logo Section](https://parthuman.co/?elementor_library=logo-section) - Who We Work With For the bold, by the bold. We’re selective about our partnerships—and that’s a mutual endeavour. From category-defining startups to established players tired of playing it safe, we partner with teams who understand that meaningful connection requires uncommon thinking. These relationships work because both sides refuse to accept the expected. Each logo
- [Featured Portfolio Loop](https://parthuman.co/?elementor_library=featured-portfolio-loop) - Featured Portfolio Loop Featured Portfolio Loop View Project
- [Footer Proof of Life](https://parthuman.co/?elementor_library=footer-proof-of-life) - Our latest projects, insights, and occasional rants on building brands that actually matter. Subscribe to the newsletter Proof of LifeThere's Always a Gorilla in the Room. It's time to give it a seat at the table.Proof of LifeCannes Just Proved Our Whole ThesisProof of LifeWhat being "Human" has to mean for Brands
- [Insights Article Template](https://parthuman.co/?elementor_library=insights-article-template) - Add Your Heading Text Here earls Add Your Heading Text Here earls Keep Reading Proof of LifeThere's Always a Gorilla in the Room. It's time to give it a seat at the table.Proof of LifeCannes Just Proved Our Whole ThesisProof of LifeWhat being "Human" has to mean for Brands Keep Reading Proof of LifeThere's Always
- [Footer CTA](https://parthuman.co/?elementor_library=footer-cta) - Ready to stand out? It starts with an honest discussion. Let's Talk
- [Footer Bar](https://parthuman.co/?elementor_library=footer-bar) - PART HUMAN About Us Our Work Human Response What We Do Contact Capabilities © 2026 Part Human. All rights reserved.
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- [Problem Diagnosis](https://parthuman.co/?elementor_library=problem-diagnosis) - The problem most brands have You’re talking at people, not with them. You can feel it when a brand is forcing its way in. The ad that interrupts your morning. The pitch wearing a conversation’s clothes. You’re tired of it. So is everyone else. And it’s not an accident. Diagnosis A Brands don’t know themselves.
- [Who We Work With](https://parthuman.co/?elementor_library=who-we-work-with) - Who We Work With The businesses who have broken through 01 Challengers Tired of asking permission — creating markets nobody sees yet. You Might Recognize This Creating a new categoryFirst-mover positioningYour investors just used the word ‘brand’ for the first time 02 Scale-ups Outgrowing their origin story — ready to compete at the next level.
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- [PH-04-WhoWeWorkWith](https://parthuman.co/?elementor_library=ph-04-whoweworkwith) - 04 — WHO WE WORK WITH 01ChallengersTired of asking permission — creating markets nobody sees yet.YOU MIGHT RECOGNIZE THISCreating a new categoryFirst-mover positioningYour investors just used the word ‘brand’ for the first time 02Scale-upsOutgrowing their origin story — ready to compete at the next level.YOU MIGHT RECOGNIZE THISSeries B/C inflectionBrand ≠ product qualityEnterprise prospects Googling
- [PH-03-HowWeWork](https://parthuman.co/?elementor_library=ph-03-howwework) - 03 — HOW WE WORK Build for both. We tear through complexity and get to the nerve. Human Response starts with a truth most marketing ignores: humans are irrational and rational at the same time. Most brands pick a side. We build for both. That’s where brands stop blending in. That’s where the interesting things
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- [PH-02-Problem-v2](https://parthuman.co/?elementor_library=ph-02-problem-v2) - 02 — THE PROBLEM You’re talking at people,not with them. You can feel it when a brand is forcing its way in. The ad that interrupts your morning. The pitch wearing a conversation’s clothes. You’re tired of it. So is everyone else. And it's not an accident. DIAGNOSIS A Brands don't know themselves. Not the
- [PH-02-Problem](https://parthuman.co/?elementor_library=ph-02-problem) - 02 — THE PROBLEM You’re talking at people,not with them. You can feel it when a brand is forcing its way in. The ad that interrupts your morning. The pitch wearing a conversation’s clothes. You’re tired of it. So is everyone else.And it’s not an accident. DIAGNOSIS ABrands don’t know themselves.Not the deck version. Not
- [PH-01-Hero](https://parthuman.co/?elementor_library=ph-01-hero) - BRAND STRATEGY CREATIVE HUMAN RESPONSE Who killedthe humanity? While everyone else chases algorithms, we build brands people actually give a damn about. Start a Conversation READ THE MANIFESTO
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- [Case Study - Intro](https://parthuman.co/?elementor_library=case-study-intro) - Waves of Change: Rebuilding a Hidden Manufacturer into a Marine Industry Powerhouse Boston Boatworks represents a remarkable success story of strategic business reinvention in the marine manufacturing industry. Originally a contract boat builder creating vessels for other brands, the company underwent a transformative journey, with our team strategically pivoting and rebranding the business into a
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- [Lite Case Study](https://parthuman.co/?elementor_library=lite-case-study) - Drink Well. Do Good. From local roots to regional recognition Five friends with exceptional brewing talent founded Seven Saws in Holden, Massachusetts, honoring the town’s mill heritage through their name. Despite quality products and local devotion, their brand couldn’t support their vision for regional expansion. We partnered with Seven Saws to transform them from a
- [CASE STUDY - Results Section](https://parthuman.co/?elementor_library=case-study-results-section) - THE RESULTS Category defining impact We architected a complete business metamorphosis that honored Boston Boatworks' craftsmanship legacy while shattering the ceiling that limited their growth. By strategically inverting their position from "the company behind the brand" to "the brand others wish they could be," we transformed their greatest perceived weakness—lack of brand recognition—into their most
- [Full Case Study](https://parthuman.co/?elementor_library=full-case-study) - Waves of Change: Rebuilding a Hidden Manufacturer into a Marine Industry Powerhouse Boston Boatworks represents a remarkable success story of strategic business reinvention in the marine manufacturing industry. Originally a contract boat builder creating vessels for other brands, the company underwent a transformative journey, with our team strategically pivoting and rebranding the business into a
- [CASE STUDY - FULL ( May 2025 )](https://parthuman.co/?elementor_library=case-study-full-may-2025) - Resilience Reimagined: Transforming Organizational Performance Through Strategic Branding meQuilibrium represents a groundbreaking approach to workplace resilience, transforming from a traditional enterprise SaaS product to a comprehensive resilience system that fundamentally reimagines how organizations support and develop their most critical asset—their people. Our strategic re-launch positioned meQ as a pioneering platform that goes beyond traditional wellness
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- [Boatworks CASE STUDY](https://parthuman.co/?elementor_library=boatworks-case-study) - Waves of Change: Rebuilding a Hidden Manufacturer into a Marine Industry Powerhouse Boston Boatworks represents a remarkable success story of strategic business reinvention in the marine manufacturing industry. Originally a contract boat builder creating vessels for other brands, the company underwent a transformative journey, with our team strategically pivoting and rebranding the business into a
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- [Full Case Study Template](https://parthuman.co/?elementor_library=full-case-study-template) - Waves of Change: Rebuilding a Hidden Manufacturer into a Marine Industry Powerhouse Boston Boatworks represents a remarkable success story of strategic business reinvention in the marine manufacturing industry. Originally a contract boat builder creating vessels for other brands, the company underwent a transformative journey, with our team strategically pivoting and rebranding the business into a
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- [HERO](https://parthuman.co/?elementor_library=hero) - We'll shoot straight; we always do: Great Ideas Don't Happen, They Emerge We’re the agency that audacious brands call when they’re done with the smoke and mirrors. No BS, no corporate circus—just direct strategy and sharp minds who get you where you need to be—faster and better.
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- [Trust the Process](https://parthuman.co/?elementor_library=trust-the-process) - LET'S DIG IN A BIT MORE ...about the type of businsses and brands that we work with, because it's that important. What we do, with EVERY. SINGLE. PARTNER. requires an immense amount of energy: asking important questions, researching, and ( this will sound bonkers ), a lot of soul. The soul comes out of the
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- [c993](https://parthuman.co/?elementor_library=c993) - Facebook Vk Youtube
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- [Nav Popup](https://parthuman.co/?elementor_library=nav-popup) - About Us What We Do Our Work Human Response™ About Us What We Do Our Work Human Response™
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- [Elementor Loop Item #4169](https://parthuman.co/?elementor_library=elementor-loop-item)
- [c1175](https://parthuman.co/?elementor_library=c1175) - Sample Subtitle Quis autem veleum iure repreh enderit. Mobile-First Web Design Landing Page Design and Optimization User Experience Consulting Content Management System Integration Website Maintenance and Support Web Accessibility Compliance Services Corporate Branding and Web Identity Website Speed Optimization Mobile-First Web Design Landing Page Design and Optimization User Experience Consulting Content Management System Integration Website
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- [c1843](https://parthuman.co/?elementor_library=c1843) - Reality Features Custom Interactive Features and Elements Designs Sed ut unde omnis iste natus sit volur tatem accus antium laudan tium totam rem aperiam eaque ipsa inventore veritatis et architecto.
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- [c2265](https://parthuman.co/?elementor_library=c2265)
- [C2265-LOOP](https://parthuman.co/?elementor_library=c2265-loop) - C2265-LOOP
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- [C2284-LOOP](https://parthuman.co/?elementor_library=c2284-loop) - C2284-LOOP
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## Work

- [Chattermark Distillers](https://parthuman.co/works/chattermark/) - Chattermark Distillers Mark Your Moment Chattermark: the radio call to push signal through a jammed channel. From a veteran-founded Boston distillery with no name on the bottle to a grain-to-glass whiskey house with its own signal. Strategy, identity, and packaging built from scratch. Client Chattermark Distillers Year 2021 Role Lead Agency Services Brand Strategy, Digital,
- [Wither + Rise](https://parthuman.co/work/wither-rise/) - Wither + Rise First we wither, then we rise. From a single natural mood and stress formula to a complete brand system — strategy, identity, packaging, and five sub-brand SKUs, built across sixteen months. Client Wither + Rise Year 2023-2024 Role Lead Agency Services Brand Strategy, Digital, GTM, Identity, Naming, Packaging, Print, Research, Segmentation Brand
- [Denison Yachting](https://parthuman.co/work/denison-yachting/) - Denison Yachting From Sea to Story, the world of FRANK. Client Denison Yachting Year 2021-Present Role Lead Agency Services Print Uncharted Perspectives on Travel, Art, and Sea Published twice a year, FRANK is the result of a close and collaborative partnership with Denison. Together, we bring the magazine to life with bold visuals, captivating photography,
- [Seven Saws Brewing Co.](https://parthuman.co/work/seven-saws-brewing-co/) - Seven Saws Brewing Co. From local roots to regional recognition Great beer gets people in the door once. A brand they believe in brings them back and tells their friends. We built the identity, labels, and creative system that turned local devotion into regional recognition. Client Seven Saws Brewing Co. Year 2021-Present Role Lead Agency
- [Line in the Sand](https://parthuman.co/work/line-in-the-sand/) - Line in the Sand Making Waves For a brand turning profits into ocean protection, every product matters. We designed and manufactured accessories that held up to the standard—sustainable materials, thoughtful construction, built to last. Client Line in the Sand Year 2021-25 Role Lead Agency Services Brand Strategy, Packaging, Product The Work When 'stay out of
- [meQuilibrium](https://parthuman.co/work/mequilibrium/) - meQuilibrium Resilience reimagined meQuilibrium represents a groundbreaking approach to workplace resilience, transforming from a traditional enterprise SaaS product to a comprehensive platform that fundamentally reimagines how organizations support their most critical asset—their people. Client meQuilibrium Year 2014, 2020-22 Role Lead Agency Services Brand Strategy, Digital, Identity, Print Brand identity — primary logo application The identity
- [Soul Objective](https://parthuman.co/work/soulobjective/) - Soul Objective Good people create great companies We helped Soul Objective find their edge—turning good intentions about culture into a bold framework that actually moves the needle for ambitious founders. Client Soul Objective Year 2025 Role Lead Agency Services Brand Strategy, Digital, Experience, Identity, Packaging The Challenge Scale up, brand build, market recognition, sales Four
- [High Minded Brewing](https://parthuman.co/work/high-minded-brewing/) - High Minded Brewing Brewed in History Client High Minded Brewing Year 2025 Role Lead Agency Services Brand Strategy, Digital, Experience, Identity, Print PrevChattermark DistillersNext Soul Objective
- [Boston Boatworks](https://parthuman.co/work/boston-boatworks/) - Boston Boatworks Anytime, Anywhere. From twenty-five years of building under another name to a brand that could carry its own. A full-system rebrand built end to end.e. Client Boston Boatworks Year 2014, 2020-22 Role Lead Agency Services Brand Strategy, Digital, Identity, Print Brand identity — primary logo application The identity Built to be felt —
- [Praxis](https://parthuman.co/work/praxis/) - Praxis From stealth to breakthrough From stealth to the eve of commercialization — seven years of brand, strategy, and communications that never broke stride. Client Praxis Year 2014, 2020-22 Role Lead Agency Services Brand Strategy, Digital, Experience, Identity, Print Brand identity — primary logo application The identity Built to last the distance — not just

## Categories

- [Proof of Life](https://parthuman.co/category/proof-of-life/)

## Project Types

- [Brand Identity](https://parthuman.co/project-type/brand-identity/)
- [Branding](https://parthuman.co/project-type/branding/)
- [Rebrand](https://parthuman.co/project-type/rebrand/)
- [Logo Design](https://parthuman.co/project-type/logo-design/)
- [Visual Language and Systems](https://parthuman.co/project-type/visual-language-and-systems/)
- [Brand Management](https://parthuman.co/project-type/brand-management/)
- [Brand Guidelines](https://parthuman.co/project-type/brand-guidelines/)
- [Brand Anthems](https://parthuman.co/project-type/brand-anthems/)
- [Brand Story Development](https://parthuman.co/project-type/brand-story-development/)
- [Copywriting](https://parthuman.co/project-type/copywriting/)
- [Research](https://parthuman.co/project-type/research/)
- [Competitive Analysis and Audit](https://parthuman.co/project-type/competitive-analysis-and-audit/)
- [Centrality and Distinctiveness Mapping](https://parthuman.co/project-type/centrality-and-distinctiveness-mapping/)
- [Journey Mapping](https://parthuman.co/project-type/journey-mapping/)
- [User Personas and Empathy Mapping](https://parthuman.co/project-type/user-personas-and-empathy-mapping/)
- [Product Research and Manufacturing Detail](https://parthuman.co/project-type/product-research-and-manufacturing-detail/)
- [Strategy](https://parthuman.co/project-type/strategy/)
- [Brand Positioning](https://parthuman.co/project-type/brand-positioning/)
- [Messaging and Marketing](https://parthuman.co/project-type/messaging-and-marketing/)
- [Digital and Brand Strategy](https://parthuman.co/project-type/digital-and-brand-strategy/)
- [Product Development](https://parthuman.co/project-type/product-development/)
- [Visual Design](https://parthuman.co/project-type/visual-design/)
- [Publication Design](https://parthuman.co/project-type/publication-design/)
- [Marketing Design](https://parthuman.co/project-type/marketing-design/)
- [Digital](https://parthuman.co/project-type/digital/)
- [UX and UI Design](https://parthuman.co/project-type/ux-and-ui-design/)
- [Website Design](https://parthuman.co/project-type/website-design/)
- [Motion Design](https://parthuman.co/project-type/motion-design/)
- [Video Production](https://parthuman.co/project-type/video-production/)
- [Packaging](https://parthuman.co/project-type/packaging/)
- [Graphic Packaging Design](https://parthuman.co/project-type/graphic-packaging-design/)
- [Label Design](https://parthuman.co/project-type/label-design/)
- [Retail](https://parthuman.co/project-type/retail/)
- [Apparel Design](https://parthuman.co/project-type/apparel-design/)
- [Featured Case Studies](https://parthuman.co/project-type/featured-case-studies/)
- [Featured Case Studies ( Secondary )](https://parthuman.co/project-type/featured-secondary/)

## Project Tags

- [Identity](https://parthuman.co/project-tag/identity/)
- [Experience](https://parthuman.co/project-tag/experience/)
- [Product](https://parthuman.co/project-tag/product/)
- [Packaging](https://parthuman.co/project-tag/packaging/)
- [Print](https://parthuman.co/project-tag/print/)
- [Digital](https://parthuman.co/project-tag/digital/)
- [Brand Strategy](https://parthuman.co/project-tag/brand-strategy/)
- [Market Entry](https://parthuman.co/project-tag/market-entry/)
- [GTM](https://parthuman.co/project-tag/gtm/)
- [Research](https://parthuman.co/project-tag/research/)
- [Naming](https://parthuman.co/project-tag/naming/)
- [Segmentation](https://parthuman.co/project-tag/segmentation/)